The promise and pitfalls of Generative AI: A Human Computer Interaction (HCI) Perspective
By Elizabeth Churchill
Abstract
Generative AI is a rapidly developing field with the potential to revolutionize the way HCI and Interaction Design professionals create user experiences. We are already seeing innovations in design tooling and prototype evaluation methods. Explorations in areas such as adaptive personalization, multimodal translation, and accessibility are showing great promise. In this talk, I will discuss the ways in which the focus and practice of HCI and IxD could change, and also consider how we keep focused on the fundamental principles of universal usability, learnability, and utility. I will consider the costs as well as the benefits of generative AI, and invite discussion of where we need to engage technically and ethically.
Bio
Dr Elizabeth Churchill is a Senior Director of UX at Google. Elizabeth has built UX and Research teams at Google, eBay, Yahoo, PARC, and FujiXerox. She Co-Chairs Google's UX Leadership Council (UXLC), and was a co-founder of Google's UXR Steering Committee which she co-chaired for 2 years before joining the UXLC.
Elizabeth holds a PhD from the University of Cambridge and honorary doctorates from the University of Sussex and the University of Stockholm. She is a member of the Association for Computer Machinery’s (ACM) CHI Academy, is an ACM Fellow, Distinguished Scientist, and an ACM Distinguished Speaker. She served as the ACM’s Executive Vice President for 2 years, from 2018-2020, and was ACM’s Secretary Treasurer from 2016-2018. Elizabeth has published over 200 articles in peer reviewed journals, in conferences, and in magazines. She has also co-edited 5 books on various topics and has co-authored 2 books (Foundations for Designing User Centered Systems, and Designing with Data). She has over 50 patents already granted or pending.
Elizabeth is a visiting professor at Imperial College's Dyson School of Design Engineering in London and is an advisory board member for the Pardee RAND Graduate School in Santa Monica, California and also for the Flickr Foundation (flickr.org). She recently took up a position as Co-Editor in Chief of ACM's Interactions magazine. In 2016, she received a Citris-Banatao Institute Award Athena Award for Women in Technology for her Executive Leadership. She has been named one of the top women leaders in UX over the last several years. In 2023, she received ACM SIGCHI’s Lifetime Service Award.